- Rolls-Royce Phantom, 2013
The launch of the Rolls-Royce Phantom on 1 January 2003 was much more than the reveal of a new ultra-luxury car; it signalled the 21st Century renaissance of the world's most famous luxury automobile brand and the first glimpse of a masterpiece that quickly established itself at the pinnacle of automotive excellence.
For the preceding five years, under BMW Group ownership and in the absence of publicity, designers, engineers and skilled production staff had overseen the birth of a flagship Rolls-Royce motor car and state-of-the-art production facility on the Goodwood Estate in Southern England. Without parallel in the car industry, the achievement was all the more astonishing for a brand which shouldered the weight of historic ups (and occasional downs) and for which expectations for the future were rightly high.
From launch, the Rolls-Royce Phantom proved itself a worthy recipient of the famous Spirit of Ecstasy figurine. From Pantheon grille to long rear overhang, the design was clearly a Rolls-Royce. Every angle revealed a bold yet elegant car with road presence that was second to none.
For such an imposing car, Phantom surprised drivers with its agility and precision in motion while its ride was described by the company at the time as 'designed to lower the pulse'. The magnificently sublime ride, famed through model generations, had returned and waftability re-affirmed itself in the company lexicon.
At the car's core lay a ground-breaking, lightweight aluminium space-frame with power supplied by a sophisticated, direct-injection V12 engine, married to a six-speed auto gearbox. And complementing this excellence in engineering was Phantom's beautiful interior, presenting hand-stitched sumptuous leathers, fine veneers and exquisite detailing, a combination that marked the car as something uniquely special.
New Phantom variants were added, starting with Phantom Extended Wheelbase in 2005. In 2007, Phantom Drophead Coupé revealed the ultimate in luxurious open-top motoring, while Phantom Coupé, Rolls-Royce's sophisticated grand tourer, joined the family in 2008. All were warmly received.
A new world - Phantom Series II in summary
Today, Rolls-Royce presents Phantom Series II, a family of pinnacle cars that have been thoughtfully updated with the introduction of cutting-edge technology, enhancements to an already peerless drive-train and improvements in connectivity that reflect the changing world in which we live.
Rolls-Royce Phantom's striking and modern front end best encapsulates the essence of changes that lie beneath, with re-styled bumpers and rectangular light apertures that frame full-LED light clusters. These allow the integration of new technologies like curve light functionality, where headlamp beams are reflected in the direction of travel to provide greater illumination of the road ahead when cornering. And adaptive headlamps, where light patterns change automatically and - of course - effortlessly in response to different driving speeds.
Phantom's already sublime drive-train has also been enhanced. The addition of a new 8-speed automatic gearbox and rear differential perfectly complement the V12 direct injection engine, improving exemplary dynamics, as well as the famous Rolls-Royce promise of a magic carpet ride. Fuel consumption improves by 10 percent on the combined cycle and CO2 emissions fall from 385 to 347g/km as a consequence (388 to 349 for Phantom Extended Wheelbase).
Effortless is a word that perhaps best epitomises the Phantom experience, both for drivers and their passengers. So an improved user interface, as well as the addition of new driver assistance technologies, have been built on the foundation of a new electronics' platform for Phantom Series II. The satellite navigation system, for example, has been fully updated with functions that include 3D map display with landscape topography, guided tours, as well as enhanced points of interest and composite route planning.
Audio visual content, satellite navigation maps and driver information is presented on Phantom's new 8.8 inch control centre display, underlined by eight programmable bookmarks in chrome for optimum convenience in selecting key functions. Front, rear and top-view camera systems, further augment Phantom's ease of use particularly when driving in tight urban environments. When reverse parking for example, rear path prediction automatically deploys on-screen.
These significant changes add further substance to a reputation Phantom has proudly built since launch of the signature Rolls-Royce back in 2003. It is a new world. But it's a world in which the Rolls-Royce Phantom family will occupy a pinnacle position for many years to come.
Design
Like a piece of inspirational music, the Rolls-Royce Phantom continues to delight an audience. Familiar melodies - classic design cues that can be traced through the model generations - are brought to life by an orchestra of craftspeople working at the Home of Rolls-Royce in Goodwood, where attention to the finest detail delights in every car.
Familiar themes begin with the famous Spirit of Ecstasy, proudly adorning each model's Pantheon grille leaning into the wind with fluttering gown, while in side profile all Phantom family members present a long rear over-hang and classic two-to-one wheel to body height.
The thin-rimmed steering-wheel is reminiscent of elegantly engineered multifunction helms of the Phantom II and III, while further cues in the form of bulls-eye air vents and organ-stop plungers further hint at past masterpieces.
But 21st Century design cues also delight owners, as well as those for whom a glimpse of a Rolls-Royce is a rare moment to be treasured. The interlocked double-R Rolls-Royce monogram in the hubcaps, for example, which remain upright at all times. And coach doors with soft close function, which house Teflon-coated umbrellas to provide the grandest form of disembarkation from any motor car, whatever the weather.
Nearly ten years from launch, the design team responsible for creating a modern masterpiece remain at Rolls-Royce. And for Director of Design Ian Cameron, updating a 21st Century classic would start with one priority: a harmonious, timeless design to embrace state-of-the-art technological improvements.
The new, modern front-end for Phantom Series II, perhaps best exemplifies changes that are more than skin deep. Recessed behind new rectangular light apertures and re-designed front bumpers are fully LED light clusters. The signature is an elegant and dramatic bar, capturing the simple elegance of a continuously lit element, a feature complementing Rolls-Royce tail light design. For balance and proportion, this is integrated horizontally across the centre of Phantom's four-compartment headlamp.
Rolls-Royce Phantom Coupé and Drophead Coupé now come with a single piece grille surround, presenting a smoother, more contemporary front end that arch into sculpted front wings, while Phantom saloon features a new rear bumper incorporating a polished stainless steel highlight.
Rolls-Royce Phantom Saloon and Extended Wheelbase wear a new front wing R-R badge with repeat indicator while three new wheel options, including painted, part-polished and polished, add to the range of 21" wheels, the largest fitted as standard to any production car.
Interior
Simplicity of design and the very finest materials contribute to the timeless architecture of any Phantom, where touch points are exclusively wood, chrome and leather and where feet can easily be lost in deep, lambswool rugs.
Arguably the best place to experience Phantom's luxury is from the rear seat of Phantom Saloon where passengers - elevated by 18 mm - are presented with an inspirational view down the long sweep of the bonnet and onto the Spirit of Ecstasy. A reduction in the number of seat flutes in front and rear, from five to three, gives a more modern complement to the car's sumptuous natural grain leather and flutes are also added to Drophead Coupé and Coupé seats for Phantom Series II.
An oasis of calm, Rolls-Royce interiors are the perfect environment in which to relax and unwind in welcoming silence. But they can also be a centre for entertainment. Phantom Saloon's theatre configuration adds two monitors within veneered picnic tables for rear seat passengers which are linked to a multi-media player, mounted in a compartment at the rear of the centre console. The inclusion of AV connectors, a six-DVD changer housed in the lower glove box and USB port in the centre console, means occupants can view separate content wherever they may be seated, front or rear.
The LOGIC7 surround sound system by Harman can create a truly cinematic experience on any journey. Seven individual sound signals are processed specifically for the car and its interior conditions using a combination of speakers that include subwoofers housed within resonance chambers in the space created by Phantom's double floor. A nine-channel amplifier delivers supreme clarity, clearly placing musical instruments, sound effects and dialogue at different depths giving the impression of sitting in row one or 20 of a concert.
At the touch of a button, Phantom's elegant analogue clock flips to reveal a new control centre display. The screen has increased in size from 6.5 to 8.8 inches with enhanced pixel density providing a more refined image, as well as split-menu display for more intuitive access to different functions.
A stylish new chrome controller, discreetly hidden within the centre console and rear-centre arm rests when not in use, is flanked by function keys such as menu, telephone and navigation to allow easier access to infotainment functions.
Eight functional bookmarks are now included beneath the monitor. These can be programmed to present desired information at the touch of a chrome key, for example the preferred orientation for satellite navigation maps, to present favourite television channels, pre-set radio stations or to access Phantom's telephone menu.
All Rolls-Royce Phantom family cars now benefit from improved interfaces and interaction with wireless technology. Finding a restaurant, booking a table, then being guided to its location, for example, comes courtesy of the improved functionality and inter-connectivity of Phantom's new satellite navigation system. Further enhancements to navigation functions include guided tours: at the Home of Rolls-Royce, which is situated next to the historic town of Chichester in England, drivers may choose to select a 45 minute tour taking in Roman Britain.
For Rolls-Royce Phantom Series II the telephone cradle has been replaced by a standard fit smart phone cradle which connects directly into the car antennae. The centre recess now also includes USB, Aux-in and 12V power sockets. Additionally, music can be copied directly onto the car's hard-drive, thanks to the addition of a USB port in the glove compartment.
"Lit in a different way" - new LED light technology
Rolls-Royce has a long history of technological firsts and is now the first car manufacturer to offer full LED headlamps as standard for Phantom models. As well as drawing less power from the engine, the characteristic whiter light provides a clearer view of the road ahead, helping prevent tiredness for drivers during long journeys on dark roads.
New light clusters comprise four compartments surrounded and finished with a polished, stainless steel bezel. Continuously lit, an elegant bar runs through the centre forming Phantom's LED daytime running lamps. LEDS in the top two pockets form dipped lights while full beam illuminates LEDs in the lower two. A separate, rectangular indicator strip sits below the headlamps.
LEDs present the opportunity for technologies that better manage the way light is projected, including curve light functionality and adaptive headlamps. The first uses electronically-controlled reflectors in upper and lower headlamp pockets, to improve the sweep of illumination when cornering. More of the road in the direction of travel can be seen as reflectors rotate by up to 15° in direct response to steering wheel turns.
Adaptive headlamps automatically change beam patterns according to driving conditions. Light is dispersed more widely for driving speeds below 50km/h to enable better views of cyclists and pedestrians. Between 50 and 120km/h the light cone extends and is skewed towards the near side to reveal potential hazards on a driver's side of the road, while for motorway driving at speeds in excess of 120km/h, the beam has a longer range and is more intense. Where windscreen wipers have been operating for more than two minutes in poor weather, dipped beams are automatically illuminated.
The convenient activation of headlight adaption is a further benefit, now being accessed directly via the rotary controller, rather than a switch located under the bonnet. This allows headlight settings to be switched between right-hand and left-hand drive markets, for example when driving from the UK to France, increasing comfort for those used to crossing borders.
Camera system
Everything about owning and driving Phantom models should be effortless, including manoeuvring in tight urban environments. Today, a new camera system is offered as standard for all Phantom Series II. Cameras are positioned in five locations, two in the curves of the front bumper, two on the underside of each wing mirror and one in the trunk lid.
These combine to present a fish-eye view at blind junctions or to provide ground images with obstacle recognition and reverse path prediction when parking This automatically deploys on the control centre display when reverse gear is selected and highlights the optimum reversing trajectory as well as the location of obstacles, helping prevent scuffs and alloy damage preserving the high value of a client's investment - and the inherent beauty of the car.
Additionally, all Phantom models carry six buttons that sit either side of the centre console's functional bookmarks; the button to the furthest on the right takes drivers immediately to a split image revealing objects at either side at the front of the car.
