- Volvo V40, 2013
The all-new Volvo V40 is a sporty five-door hatchback that sets new ride handling, fuel efficiency and safety standards in its class.
Its eye-catching coupé design, which uses styling cues from the C30 coupé and classic P1800ES Volvo, is sportier and sleeker than the homogeneous class norm.
Special attention has been given to handling, steering feel, agility and ride comfort. Volvo engineers believe that the Volvo V40 is now the class benchmark for dynamic fineness.
Volvo's reputation for safety leadership has not been overlooked. A new innovation, Pedestrian Airbag Technology, joins a previous Volvo world-first, Pedestrian Detection with Full Auto Brake, which was first shown on the Volvo S60. Together, they ensure the all-new V40 offers unrivalled protection for pedestrians, as well as for the car's occupants.
The new Pedestrian Airbag, which makes its world debut on the Volvo V40, inflates from under the rear edge of the bonnet when the car detects that it has hit a pedestrian. The raised bonnet better cushions the unfortunate pedestrian, and the airbag also protects the pedestrian's head from the "hard points" at the base of the windscreen and the lower A-pillars.
In Europe, 14 per cent of all traffic fatalities are pedestrians. In China, it's over 25 per cent.
City Safety, an innovation first shown on the Volvo XC60 to avoid noise-to-tail urban accidents, has been further improved for the Volvo V40. It now works at up to 50 km/h (31 mph), instead of 30 km/h (19 mph). Insurance claims involving the Volvo XC60 show that City Safety has reduced personal injury claims by 51 per cent, while vehicle repair costs have been lowered by more than 20 percent. Little wonder that many insurers now reduce premiums for Volvo drivers.
Pedestrian Airbag Technology, Pedestrian Detection and City Safety are all part of Volvo's IntelliSafe safety philosophy. Other new safety features on the Volvo V40 include a Cross Traffic Alert radar system - which helps you reverse out of a parking space and see traffic coming from the side - and an improved Blind Spot Information System (BLIS). This new radar-based technology still warns of vehicles in the blind spot, on both sides, but in addition now warns of vehicles approaching rapidly from the rear - making it safer, for example, to change lanes on the motorway.
Volvo also has a time-honoured reputation for environmentally friendly motoring - the three-way catalytic converter with lambda sensor is among Volvo's many green innovations. The all-new V40's 1.6-litre D2 engine emits only 94 g/km (when fitted with 205/55 R16 wheels) of CO2, a class-leading figure. This also offers major company car taxation, road tax and residential parking savings. Little wonder the Volvo V40 is so good in this area: one third of Volvo's entire research and development budget is earmarked for cutting CO2 emissions.
The design is particularly striking. The exterior was styled by Volvo's Californian studio in Camarillo by American Chris Benjamin. "I wanted an emotionally engaging car that looked like a coupé but had the practicality and functionality of a five-door hatchback," he says. The Pedestrian Airbag Technology allowed him to lower the bonnet line and lower the whole car. It's actually 29 mm (just over an inch) lower than a C30 coupé, one of the lowest hatchbacks on the road. The rear styling is based on the C30, which in turn took cues from the classic P1800ES of the '70s.
The cabin design priorities were to give, "a large car feel inside a small car". The dash is wide - accentuating the big car feel - while a new high-tech TFT (thin film transistor) instrument digital display is available. Three different instrument displays can be selected, including an "eco" setting to help you drive more economically and a "performance" mode to better suit more spirited driving. There is also a more classical "elegance" mode. TFT instrumentation is available as an option on all models in the Volvo V40 range.
The Volvo V40 comes with Bluetooth music streaming and handsfree mobile connectivity as standard. A navigation system with directions in the main instrument cluster, and a mobile app that can find your car in a large car park, lock or unlock doors and even give you a journey log.
These choices are all part of Volvo's innovative infotainment system, giving outstanding connectivity, security and personalisation.
The seats are new and continue Volvo's fine reputation for occupant comfort. The rear seat is prominently sculpted to offer maximum support for two and sees them positioned slightly more inboard than is the norm, improving comfort and forward visibility. Nonetheless there is room for three in the rear, and a trio of three-point seat belts (a Volvo invention, of course) in the back seat.
An optional panoramic glass roof improves the "big car feel" of the cabin. Another unusual and stylish design touch is the rimless rear view mirror - further proof of the Volvo V40's design focus and crisp, uncluttered detailing.
Driving pleasure was a priority. "We sought dynamic leadership in this class and I'm confident we have achieved it," says Stefan Karlsson, Manager of Vehicle Dynamics and Calibration. "Our goal was to offer a truly connected feel, to give great driver confidence. If a driver feels well connected, he or she feels in control. This not only improves driving enjoyment, it also improves dynamic safety."
Ride comfort was also crucially important. "We just don't accept that agility should come at the expense of comfort. It is not necessary."
The damping - a key quality in comfort and driver interaction - was mostly calibrated by testing on British B-roads, "the best real world testing ground," says Stefan Karlsson. "They are extremely demanding roads, which is why so many cars struggle on them. They are brilliant for damper tuning, which in turn improves ride comfort, steering response, handling and agility."
The all-new Volvo V40 comes with three different diesel engines, and three petrol engines. They include a 1.6 diesel, which gives an outstanding and class-leading CO2 figure of 94 g/km (equivalent to 78.5mpg on the combined cycle), a sporty 177hp 2.0-litre five-cylinder diesel, and the high performance T5 petrol, good for 254hp. All engine and gearbox versions have start/stop technology, to boost economy and reduce emissions.
Volvo Car UK expects the D2 to be the big selling engine, with 63 per cent of UK sales.
Three trim levels are offered - ES, SE and SE Lux. Prices start at £19,745 for the D2 ES. The cars are all extremely well equipped. The entry level ES has City Safety, Pedestrian Airbag, Bluetooth hands-free, High Performance Audio, Electronic Climate Control, leather steering wheel and a cooled glovebox as standard.
Taking into account equipment levels, the Volvo V40 is not only less expensive than the equivalent Audi A3 and BMW 1-Series, but also undercuts many mass-made rivals too.
Just over 12,000 are likely to be sold in the UK during the first full calendar year (2013). That would make the UK the V40's biggest market worldwide.
UK customer deliveries begin in September 2012, with the high-performance T5 coming later in 2012. The Volvo V40 is a new class entrant for Volvo, but it will also replace the S40 and V50.
DESIGN
Low, sleek and sporty, the Volvo V40 is one of the most eye-catching Volvos ever. It looks like a two-door car, thanks to the low roof (29 mm or 1.1 inches lower than a C30) and bonnet lines. In fact, it's a five-door hatchback with all the functionality and practicality you'd expect from a Volvo.
Exterior designed in Volvo's Californian studio
The exterior was designed by Chris Benjamin, Design Director at Volvo's Californian studio in Camarillo, north-west of Los Angeles. "I wanted a car with a wedge shape, a high tail and wide shoulders. I see it as a combination of coupé and a sports wagon. Volvo has always done estates well and has had some classic coupés too." He describes it as, "a 3D piece of art you can drive".
The sleek exterior profile is accentuated by the low and wide high gloss grille that accentuates the car's ground hugging qualities. Daytime LED running lights are set into the lower corners of the front end, giving a "blade design" appearance. LEDs are also used in the door mirror turn indicators, rear position lights, high position rear brake light and in rear number plate illumination.
Volvo's classic V-shaped bonnet has bolder edging. The wide shoulders stretch from just behind the headlamps. They, too, are sharp edged, echoing the rising beltline. At the end of the rear door it sweeps into an integrated "hook", a design legacy from the P1800 coupé.
Dramatic wedge shape with wide shoulders
The roof silhouette is also wedge shaped, and contributes to the lean-forward stance. Rear tail lamps are positioned high, for maximum visibility, and follow the curvature of the shoulders. The broad-shouldered look is another Volvo design trademark, which goes back to the Amazon models of the '50s and was reintroduced by Volvo's British-born design boss Peter Horbury on the S80 and V70.
The Volvo V40 was designed under the leadership of Steve Mattin, Volvo's then Vice-President of Design. As is usual for new models, Volvo's design satellites in Camarillo and Barcelona pitched ideas against the head office in Gothenburg. (Since then, a new design studio has been added in Shanghai.) Chris Benjamin's Camarillo proposal was eventually chosen. Benjamin then spent two years working and living in Gothenburg, finishing the car.
Some pleasing small details: it is the first Volvo with body colour washer jet nozzles and is the first Volvo that uses hemmed wheel flanges, which allows the use of bigger wheel and tyre combinations.
Another practical new detail is that the fuel-filler pipe is self-closing. This is a "smart" design that makes refuelling easier as there is no longer a need for a fuel-filler cap.
At 4369 mm in length, the Volvo V40 is slightly longer than an Audi A3 or BMW 1-Series, and slightly wider too. The drag co-efficient varies from 0.29 to 0.31 depending on tyre and wheel choices.
Personalisation is a key aspect of "Designed Around You", the central theme of all new Volvos. This includes an exterior styling kit, which further improves aerodynamic efficiency and gives an even sportier aura. The kit includes deflectors, a twin-coloured rear diffuser, a striping kit and enlarged rectangular chromed tail pipes.
Panoramic glass roof improves feel of spaciousness
A fixed panoramic glass roof, stretching from the front windscreen to the backrest of the rear seats, improves the feeling of light and space in the car and makes the cabin even airier and brighter. The roof is tinted to reduce infrared radiation into the cabin. A fabric curtain, under the roof, provides shade, and can be used to block out the sun for part of the cabin. So the rear passengers, for example, can enjoy sunshine while the driver relaxes in shade.
The all-new Volvo V40 comes with a choice of 16-, 17- or 18-inch wheels, depending on trim level and customer specification.
INTERIOR DESIGN
Nowhere is Volvo's "Designed Around You" philosophy better manifested than in the cabin. It is comfortable, simple in design (like all good Scandinavian design), intuitive and visually pleasing. "The interior of the all-new Volvo V40 is designed around people and puts a strong emphasis on ergonomics, comfort and an in-command driving experience," says Sven-Olof Persson, Interior Design Manager.
Adds President and CEO Stefan Jacoby: "The all-new V40 has the most intuitive driver interface ever in a Volvo. We believe that the ultimate luxury is to own a car that fits you, understands you and evolves together with you. You jump in behind the wheel for the first time. You take a look at the dashboard and you find everything so functional and obvious that you are ready to take off directly.
Volvo is renowned for the quality of its car cabins, its ergonomics and its seating comfort. The all-new Volvo V40 takes all these qualities to a new level.
"Big car" feel
The large and wide instrument panel accentuates the "big car" feel, as does the airiness offered by the deep windscreen and panoramic glass roof (when fitted). Instrumentation is classy yet simple. Intuitive design is a Volvo hallmark.
The cabin is full of easy-to-use technology, all part of Volvo's high-tech but easy to use HMI (Human-Machine Interface). The infotainment system - combining audio, navigation, mobile phone and other functions - is presented on a five- or seven-inch colour screen in the upper part of the centre console. It's set high to make it easier for the driver to keep his or her eyes on the road. All functions can be controlled from the steering wheel, or by controls directly below the screen.
The human-machine interface is a crucial quality of any Volvo. The controls are so intuitive that Volvo's goal was to make reading the instruction manual unnecessary.
"My Car" button typical of easy-to-use technology
The "My Car" button on the dashboard offers easy access to a wide range of personalised settings for City Safety, Collision Warning, Pedestrian Detection, Driver Alert System, Active Cruise Control, lighting, door mirrors, climate unit, central locking and audio system.
If the customer chooses a Multimedia audio system, Volvo's infotainment system comes upgraded with the larger seven-inch screen that also displays information and images from the navigation system, phone, reversing camera, DVD player, digital TV and more.
The Bluetooth connection has been upgraded to allow not only hands-free phone conversations but also music streaming from your preferred Bluetooth-enabled portable music player. Volvo is the only brand to offer Bluetooth throughout the entire range as standard. Integrated navigation with voice commands is available as an option.
High-tech TFT instrumentation available
The TFT (thin film transistor) instrument display is new for Volvo and also a class-first. It offers excellent legibility in all light conditions, can prioritise information in emergency situations, and also allows the display to be personalised - all part of Volvo's "Designed Around You" philosophy.
There are three settings:
The "Eco" theme has a green background and includes an economy meter to allow you to drive as economically as possible. A green light is illuminated when your eco driving is optimal.
The "Performance" theme has red background illumination and includes a power meter that tells the driver how much power is being used and how much is available. In this mode, the tachometer is centralised on the instrument display, and speed is shown digitally. This is the setting of choice when spirited driving is preferred.
The "Elegance" theme has an amber illumination and gives a more conventional dash display. It's perfect for a calm, relaxing drive, and will probably be the everyday setting of choice.
The instrument display also includes navigation instructions, when satellite navigation is fitted.
The V40's cabin is designed around the driver, but never to the exclusion of passenger comfort. "It's driver oriented," notes design director Chris Benjamin. "You feel you're in a real cockpit. But the passengers never feel isolated."
Improved iconic centre stack
The floating centre stack, first seen on the S40 and V50 in 2003 has become a Volvo design trademark and is the centrepiece of the Volvo V40 cockpit. It was inspired by Swedish furniture and its tendency to "bend wood". The depth of the stack gives the effect that it "floats".
On the V40, the centre stack is even more sculpted. "It's larger at the top and tapers down. This helps to increase knee room for driver and front passenger," notes Chris Benjamin. The centre stack comes as standard in charcoal, upgrading to Shimmer Graphic in the higher trim levels. Modern Wood and Centre Court (tennis-inspired look with a red stripe) are available as an accessory.
The centre stack has a Silk Metal Chrome finish frame that enhances the décor. The same finish is also found in the doors and on the instrument panel as well as around the centre display, outer air vents, start button and gearshift gaiter.
A design highlight is the unusual yet classy rimless rear view mirror - without an unsightly plastic surround. It was inspired by classic '50s and '60s cars, many of which had dainty rimless rear view mirrors.
Sculpted seats, including in rear
Volvo is famed for its seating comfort. On the Volvo V40 the seats are new. Like the front seats, the outer rear seats are also noticeably sculpted, to offer greater comfort and support. You sit slightly more inboard than the norm, moving you further from the doors and allowing greater forward visibility. The rear seat is ideal for two people, although there is ample room for three.
Front and rear seat heaters are available. The latter is an unusual Volvo speciality, an upshot of our chilly home market.
There is extensive storage space. Below the armrest is a storage compartment suitable for CDs and other small items. It also has a connector for either USB/iPod or AUX. Two cupholders and a 12V power outlet are integrated in the console in front of the armrest.
The glovebox has space for two soft-drinks cans or bottles. It is refrigerated with cold air from the Electronic Climate Control system.
Other convenient features include an accessory supplied sunglass compartment above the driver's door, a pen holder in the glove compartment and handy storage compartments under the instrument panel and on the outside of the outer rear seats. Another smart detail is the specially designed, drained storage unit for an ice scraper in the driver's door panel.
The interior lighting is designed to give a "theatre lighting" feel. This adds to the luxury feel of the interior. LED lamps are used to light up strategic areas. The driver can enjoy a red-to-blue setting that adapts the light to the interior temperature - or choose between another seven mood themes. The reading lights front and rear can be dimmed.
Illuminated gearshift
There is an optional gearshift knob for the automatic and manual transmissions which is transparent and LED-illuminated from inside. There are also LED lights in the door panel storage pockets. This is another example of elegant imaginative design, boosting the quality feel of the cabin.
There is a practical hanging load net in the load compartment. A soft safety net is optional and a metal version is available as an accessory.
Twin floor boot
The V40 can be equipped with an "extra" floor in the load compartment, making the floor flat when the rear seat is folded. In addition to the two permanent hooks, the extra floor integrates hooks for grocery bags. Between the upper and lower floors there is a concealed storage area.
The accessory range includes a "Cargo Mat Organiser" that keeps smaller items secure, as well as a "Load Organiser" that includes a load compartment divider, a load belt and two floor rails.
High quality upholstery and trim
Luxury materials, including leather, aluminium and high-quality fabrics, are used throughout. The leathers are tanned organically, which means they age better, and develop a patina as they mature. Quality stitching is a feature, even on the man-made fabrics. Buyers have a choice of leather, sporty T-Tec (a synthetic "skin" inspired by wetsuits and other durable outdoor gear) and Lorensburg textile (a finely woven fabric that feels very modern and durable). Real aluminium inlays are also a highlight.
Charcoal upholstery is, of course available, but Sweden is famous for its lighter hues - an upshot of those long, dark winters. So charcoal and blond, as well as espresso and blond themes are also available.
DRIVING DYNAMICS: CHASSIS
A huge effort has gone into making the Volvo V40 the class leader in all-round dynamics. According to Stefan Karlsson, Manager of Vehicle Dynamics and Calibration, Volvo wanted a "great balance of ride, handling, steering and braking, as well as the driver assistance functions".
He feels the V40's special niche is, "the whole connected feel of the car. The way you are always in charge, never with any nasty surprises. It's the intuitive way the car drives and behaves. If the driver is well informed on the behaviour of the car, he or she will always make the right decisions. He or she will be a better driver, will enjoy driving more, and be a safer driver."
Great steering feel connects you to road
Special emphasis was put into the steering, "the main connector with you and the road. We tried very hard to ensure that the steering provides an intuitive and linear feel between you and the road. That way it's very responsive and very precise. I'm confident we are more 'connected' than rivals. I think we really have an edge here."
The Electrical Power Assist Steering (EPAS) system uses electric power on a rack and pinion. Early electric steering systems were sometimes criticised for lack of feel but Karlsson says Volvo has conquered that failing, and claims that feedback and feel is now as "as good as a good hydraulic steering system". A key benefit of electric steering is that, because there is no hydraulic assistance, there are fuel economy savings.
The steering column's thick tubing and stiff insulation increase torsional rigidity. This also contributes to the enhanced feeling of direct contact with the wheels and the road.
The electric steering allows you to choose between three levels of power assistance. In Low mode the system provides a high degree of power support, making manoeuvring easier. Medium mode has lower power support to offer more road response at higher speeds. High mode is the ultimate setting for the enthusiastic driver, contributing to the car's dynamic character.
The Electrical Power Assist Steering also allows for the integration of safety and driver support functions that involve the steering, such as Lane Departure Warning and Park Assist Pilot.
Suspension tested in Britain
The damper tuning on the all-new Volvo V40 was done mostly in the UK, on our country's legendary B-roads. "It was Richard Parry-Jones [legendary Ford technical director] who first alerted us to the advantages of using British B-roads," says Karlsson. "They test every possible area of damping, because of their roughness, their camber changes, their undulations and the variety of corners." Karlsson says Volvo now does "90 per cent of our damper tuning in the UK. And the dampers are such a critical part of the suspension. They affect ride, handling, steering - everything."
The dampers include rear monotube designs that have compression and rebound damping done by the same valve. This gives shorter, faster fluid flow, which in turn means that the damper responds more quickly.
Karlsson is part of a small (only four engineers) dynamic team that test new Volvos partly "by the seat of the pants". Of course we have tons of people working on CAE [computer-aided engineering]. Our suspension designed is heavily influenced by them. But real-world driving is also crucial. So it's a mixture of subjective testing and objective measurement."
The four chassis dynamic team members each averages 15 years of driving-tuning experience. "My background is as a calculations engineer. One of my team is a Swedish rally driver." Karlsson races a Mazda MX-5 sports car on weekends.
The chassis set up - fully independent suspension front and rear, using MacPherson struts at the front - is complemented by a suite of electronic controls, designed to boost safety but also improve driving enjoyment.
